Sökning: "eco-awareness"

Hittade 2 uppsatser innehållade ordet eco-awareness.

1. 1. Consumer behavior towards green cosmetic products in Sweden

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Ayham Stita; Abdulmoaz Alkhayyat; [2021]
   Nyckelord :Green products; purchase intention; eco-awareness; green cosmetic products; consumer behavior;

   Sammanfattning : Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. LÄS MER

3. 2. Giving in to the Disheartened Hero: A Case Study on Why We Ignore Our Ecological Conscience

   Master-uppsats, Lunds universitet/Humanekologi

   Författare :Piia Tainio; [2011]
   Nyckelord :eco-consciousness; consumption; Social Sciences;

   Sammanfattning : A case study on the phenomenological obstacles for adjusting lifestyle to ecological awareness. The data is obtained mainly through deep interview, backed by preparatory research including chiefly participant observation, informal and semi structured interviews. LÄS MER