Sökning: "ecolabeled product"

Hittade 1 uppsats innehållade orden ecolabeled product.

  1. 1. Grön marknadsföring i detaljhandeln

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för teknik och samhälle

    Författare :Annika Karlsson; [2012]
    Nyckelord :Green marketing; ecolabeled product; marketing strategies; corporate image;

    Sammanfattning : The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. LÄS MER