Sökning: "efficiency of marketing"
Visar resultat 1 - 5 av 219 uppsatser innehållade orden efficiency of marketing.
1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. LÄS MER
2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER
3. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships
Master-uppsats, Uppsala universitet/Institutionen för geovetenskaperSammanfattning : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. LÄS MER
4. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. LÄS MER
5. Människa vs. Maskin : En studie om Artificiell Intelligens i marknadsföringens värld.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Artificiell Intelligens, AI, har genom den senaste tidens tekniska utveckling fått en allt större roll inom marknadsföringsarbetet. Denna studie syftar till att undersöka hur ansvariga inom marknadsföring upplever att AI påverkar deras arbete samt hur ett möjligt samarbete mellan AI och människan kan se ut inom marknadsföring. LÄS MER