Sökning: "electronic customer relationship management eCRM"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden electronic customer relationship management eCRM.

  1. 1. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Robin Issa; Din Jahic; [2022]
    Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

    Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER

  3. 2. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
    Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

    Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

  4. 3. Internet, relation och lojalitet : Best practice för bankmarknaden

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Sara Frännlid; Helena Ramstedt; [2012]
    Nyckelord :eCRM; lojalitet; internet; bank; relationer; förtroende; nöjd kund; Sverige; best practice.;

    Sammanfattning : Course: Business Administration, Master Thesis, Second Level, 30 Credits. Authors: Sara Frännlid and Helena Ramstedt Tutor: Jim Andersén Title: Internet, relationships and loyalty – Best praCtice foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. LÄS MER

  5. 4. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Nyckelord :Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER

  7. 5. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Nyckelord :eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER