Sökning: "email communication"

Visar resultat 1 - 5 av 161 uppsatser innehållade orden email communication.

1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

3. 2. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

   Magister-uppsats, Jönköping University/HLK, Globala studier

   Författare :Evgeniia Popova; [2023]
   Nyckelord :Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

   Sammanfattning : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. LÄS MER

4. 3. Påverkande faktorer vid upphandling av digitala Informationssystem inom offentligsektor

   Master-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Författare :Mats Falkeman; [2023]
   Nyckelord :public procurement; digital collaboration platform; remote work; sociomateriality; IT artifact.; offentlig upphandling; digital samarbetsplattform; distansarbete; sociomaterialitet; IT‐artefakt;

   Sammanfattning : Before the pandemic, many public sectors were heavily dependent on American cloud services. When the pandemic broke out, remote work became a necessity, making existing communication systems like Skype, email, and file sharing crucial to support this transition. LÄS MER

5. 4. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

7. 5. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER