Sökning: "emotional branding"

Visar resultat 1 - 5 av 48 uppsatser innehållade orden emotional branding.

  1. 1. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Marcus Widell; Guzmán Marco; [2020]
    Nyckelord :;

    Sammanfattning : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. LÄS MER

  3. 3. Virtual Influencing: Uncharted Frontier in the Uncanny Valley

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mary Caroline Creasey; Adrián Vázquez Anido; [2020]
    Nyckelord :influencer marketing; virtual influencers; social media marketing; opinion leadership; brand spokespeople; brand spokes-characters; source credibility; uncanny valley; Business and Economics;

    Sammanfattning : Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibility, uncanny valley Thesis purpose: In exploring if and to what extent reality level affects sentiment and skepticism, this study aims to provide valuable and actionable insights to both guide academics in further studies and help managers better understand nuances of influencer perceptions. Methodology: To analyze whether perception differs across influencers’ reality levels (human or virtual), this study collected comment data from Instagram to assess levels of sentiment and skepticism. LÄS MER

  4. 4. OakMood : A Visual Evaluation Method for Emotional Aspects of User Experience

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Carl Viktor Hedström Gustavsson; [2019]
    Nyckelord :User experience; evaluation; emotional feedback; visual feedback; iterative design process; research through design.;

    Sammanfattning : The aim of this thesis is to investigate how images can be used to provide emotional feedback on user experience. The report describes the iterative process of developing OakMood, an image-based design evaluation method that provides designers with user generated visual feedback. LÄS MER

  5. 5. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Gustava BRAG; [2019]
    Nyckelord :;

    Sammanfattning : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. LÄS MER