Sökning: "emotional branding"
Visar resultat 11 - 15 av 69 uppsatser innehållade orden emotional branding.
11. Känslor, identitet och branding : En analys av vinproducenters Instagramkommunikation
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : This paper examines how wine brands use emotional branding and narrative identities to connect with customers on Instagram. The research questions were as follows: How do winemakers use emotional branding in their communication on Instagram? How does the narrative that the company tells about itself relate to the customer's identity? To answer this, a semiotic analysis was made where three different wine producers were examined. LÄS MER
12. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER
13. Organisatorisk stolthet : En kvantitativ studie gällande faktorer av psykologiskt välbefinnande och employer branding och dess association med organisatoriskt stolthet
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för hälsa, lärande och teknikSammanfattning : Stolthet karaktäriseras som en positiv och prestationsrelaterad känsla som härstammar ur en specifik händelse relaterad till framgång. Den tidigare forskningen på området visar att tiden man stannar på sin arbetsplats hör ihop med stoltheten man känner för sin organisation, men andra faktorer har också visats påverka den organisatoriska stoltheten. LÄS MER
14. Branding Images : White Saviorism and Shock Appeals by BBC Three
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. LÄS MER
15. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. LÄS MER