Sökning: "emotional branding"

Visar resultat 21 - 25 av 69 uppsatser innehållade orden emotional branding.

1. 21. Emotional steps towards stronger brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Therese Mössler Färdig; Emilia Fisal; [2020]
   Nyckelord :Emotional Intelligence; Branding; Brand building process; Brand platform; Business and Economics;

   Sammanfattning : Purpose: Emotional Intelligence (EI) has been widely discussed within business performance, but not as much in the context of branding. This paper argues that the use of EI permeates a successful brand building process towards increased brand equity and a stronger brand. LÄS MER

3. 22. Kandidatupplevelse – en aktiv del i employer brand : Kandidatupplevelse som employer branding aktivitet

   Kandidat-uppsats, Högskolan Dalarna/Personal och arbetsliv

   Författare :Isabella Söderström; [2020]
   Nyckelord :Candidate experience; Employer brand; Social identity; Recruitment; Communication; Kandidatupplevelse; Employer brand; Social identitet; Rekrytering; Kommunikation;

   Sammanfattning : Syftet för denna studie är att undersöka hur kandidaters upplevelse kan påverkas av interaktion med rekryterande chefer och rekryteringsprocessens olika delar. Likväl skapa en förståelse för den sammanställda kandidatupplevelsens inverkan på en organisations employer brand. LÄS MER

4. 23. Virtual Influencing: Uncharted Frontier in the Uncanny Valley

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mary Caroline Creasey; Adrián Vázquez Anido; [2020]
   Nyckelord :influencer marketing; virtual influencers; social media marketing; opinion leadership; brand spokespeople; brand spokes-characters; source credibility; uncanny valley; Business and Economics;

   Sammanfattning : Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibility, uncanny valley Thesis purpose: In exploring if and to what extent reality level affects sentiment and skepticism, this study aims to provide valuable and actionable insights to both guide academics in further studies and help managers better understand nuances of influencer perceptions. Methodology: To analyze whether perception differs across influencers’ reality levels (human or virtual), this study collected comment data from Instagram to assess levels of sentiment and skepticism. LÄS MER

5. 24. OakMood : A Visual Evaluation Method for Emotional Aspects of User Experience

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Carl Viktor Hedström Gustavsson; [2019]
   Nyckelord :User experience; evaluation; emotional feedback; visual feedback; iterative design process; research through design.;

   Sammanfattning : The aim of this thesis is to investigate how images can be used to provide emotional feedback on user experience. The report describes the iterative process of developing OakMood, an image-based design evaluation method that provides designers with user generated visual feedback. LÄS MER

7. 25. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

   Master-uppsats, Stockholms universitet/Institutionen för mediestudier

   Författare :Gustava BRAG; [2019]
   Nyckelord :;

   Sammanfattning : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. LÄS MER