Sökning: "employee ambassador"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden employee ambassador.

1. 1. Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Filip Svensson; Ebba Björnfalk; [2021]
   Nyckelord :temporary employment; brand ambassador; brand ambassadorship; personal branding; social identity approach; VCI alignment model; hermeneutic; Social Sciences;

   Sammanfattning : The increased competition amongst brands has raised the importance of coworkers to strengthen the organizational reputation. The research seen from an employee perspective on how these coworkers themselves experience brand ambassadorship is although limited. LÄS MER

3. 2. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Kaisa Uronen; [2020]
   Nyckelord :brand ambassador; employee ambassador; ambassadorship; sensemaking; identity; normative control; brand-centred control; situation; Social Sciences;

   Sammanfattning : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. LÄS MER

4. 3. #älskarmittjobb: En kvalitativ diskursanalys av ambassadörskap på LinkedIn

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Maria Eklund; Annika Jönsson; [2020]
   Nyckelord :ambassadorship; discourse analysis; self-presentation; forms of capital; LinkedIn; social media; the knowledge society; sustainable lifestyle; ambassadörskap; diskursanalys; intrycksstyrning; Bourdieu kapitalteori; sociala medier; kunskapssamhället; hållbar livsstil; Social Sciences;

   Sammanfattning : Det finns idag en ökad förståelse för medarbetarnas kommunikativa roll i organisationer, vilket kan förstås genom begreppet ambassadörskap. Samtidigt som organisationen vill uppmuntra sina anställda att agera som ambassadörer på sociala medier, vill man också kontrollera medarbetarnas röst för att säkra ett enhetligt budskap. LÄS MER

5. 4. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Alf Grönvall; Axel Holmner Härgestam; [2019]
   Nyckelord :Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

   Sammanfattning : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. LÄS MER

7. 5. EMPLOYER BRANDING INOM OFFENTLIG SEKTOR - EN FALLSTUDIE OM VÄSTERÅS STAD

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Sandra Andersson; Frida Åkerdal; [2018]
   Nyckelord :Employer branding; organizational culture; organizational identity; strategic; Employer branding; organisationskultur; organisationsidentitet; strategisk;

   Sammanfattning : Employer branding has over the last 15 years gone from being a fashion concept to becoming a strong, established priority for many employers. Earlier research points to the importance of a strong employer brand for the well-being of a company. LÄS MER