Sökning: "employer branding kth"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden employer branding kth.

  1. 1. Impactful Digital Transformation for Retail Employees : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Amanda Aniansson; Sarah Ebrahimi; [2022]
    Nyckelord :Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER

  3. 2. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

    Master-uppsats, KTH/Industriell Management

    Författare :Cristina Gadibadi; [2020]
    Nyckelord :employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

    Sammanfattning : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). LÄS MER

  4. 3. Meet the needs of tomorrow's employees : How potential employees perceive the Swedish banking industry

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Isabelle Danielsson; Matilda Hellqvist; [2020]
    Nyckelord :Employer branding; employer value proposition; innovation; digitalization; transformation; potential employees; Employer branding; employer value proposition; innovation; digitalisering; transformation; potentiella anställda;

    Sammanfattning : The banking industry is experiencing a transformation where traditional actors are being challenged by newcomers with digital and innovative solutions. This transformation is affecting both customers, employees as well as potential employees. LÄS MER

  5. 4. The digitalisation of worksite benefits programs from a product development perspective

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Márton Elodi; [2020]
    Nyckelord :worksite benefits; employee wellbeing; insurance; insurtech; digital transformation; arbetsförmåner; anställdas välbefinnande; försäkring; insurtech; digital transformation;

    Sammanfattning : This research presents a way for digitalising worksite benefits programs. The related work analysis and results of user interviews showed the important role of benefits programs in the wellbeing of employees, and as a result in company performance and employer branding. LÄS MER

  7. 5. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Yunlong Sun; [2018]
    Nyckelord :employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Sammanfattning : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. LÄS MER