Sökning: "employer branding public"

Visar resultat 6 - 10 av 48 uppsatser innehållade orden employer branding public.

  1. 6. ”En liten kommun med en liten kommuns utmaningar” – en kvalitativ studie om employerbranding i offentlig sektor

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Jonas Norrström; Jonas Berggren; [2022]
    Nyckelord :challenges; communication; employer brand; employer value proposition; municipality; process; strategy; success-factors; arbetsgivarerbjudande; arbetsgivarvarumärke; framgångsfaktorer; kommun; kommunikation; process; strategi; utmaningar;

    Sammanfattning : The purpose of this study is to enhance understanding of how a medium-sized municipality works with employer brand-activities with a focus on identifying the process's success-factors and challenges. To answer the purpose of the study, a qualitative methodology was applied where six semi-structured interviews and five observations were conducted. LÄS MER

  3. 7. Återindustrialiseringen av Norrland : en kompetensförsörjningsfråga med samverkan i fokus

    Magister-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Maja Nordmark; Nilla Jakobsson; [2022]
    Nyckelord :kompetensförsörjning; samverkan; samhällsutveckling; arbetsgivarvarumärke; platsutveckling.;

    Sammanfattning : As in many other western countries, urbanization and globalization has had an impact on the labor market in many rural areas in Sweden, which has led to lost job opportunities and decreased population. In recent years there has been a new wave of industrialisation establishments in the northern parts of Sweden which are now creating thousands of jobs. LÄS MER

  4. 8. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Hannah Kyller; Hedvig Thorson; [2021]
    Nyckelord :Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Sammanfattning : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. LÄS MER

  5. 9. Berättelsen om polisen : En kritisk diskursanalys av svenska polisens rekryteringskampanj ”En större uppgift”

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Maya Parment Schwarz; [2021]
    Nyckelord :Critical Discourse Analysis; Functional Grammar; SFL; corporate storytelling; employer branding; police; the Swedish police authority; identification offers; values; Kritisk diskursanalys; CDA; systemisk-funktionell grammatik; SFG; New Public Management; NPM; strategisk storytelling; arbetsgivarvarumärke; polisen; polismyndigheten; identifikationserbjudanden; värden;

    Sammanfattning : I denna kritiska studie ämnar jag undersöka hur den svenska polisen konstruerar bilden av sig själv diskursivt i rekryteringskampanjen ”En större uppgift”. Sex texter publicerade på en av polisens officiella Facebooksidor har fått stå som studieobjekt och de är framtagna genom strategisk storytelling där en enskild polisanställd beskriver något eller några betydelsefulla skeenden ur sitt yrkesliv som polis. LÄS MER

  7. 10. Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Fanndis Hermannsdottir; [2021]
    Nyckelord :Employer Branding; Public Sector Employer Branding; New Public Management; NPM; the Swedish Armed Forces; Policy Branding; Public Sector Branding; Social Sciences;

    Sammanfattning : This qualitative mixed methods case study aims to seek understanding of employer branding within the public sector from a New Public Management perspective. The chosen case is two campaigns from the Swedish Armed Forces of 2011 and 2019. LÄS MER