Sökning: "employer branding university"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden employer branding university.

1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Emma Steén; Ebba Blomberg; [2023]
   Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

3. 2. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
   Nyckelord :Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

   Sammanfattning : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. LÄS MER

4. 3. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Nyckelord :Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Sammanfattning : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. LÄS MER

5. 4. Attrahera generation Z: Anställdas Employer Branding arbete på sociala medier : En kvalitativ flerfallsstudie baserat på anställda med Employer Branding ansvar

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Jonna Mårtensson; Kristina Carp; [2023]
   Nyckelord :Generation Z; Social Media; Employer Branding; Communication; Attract; Generation Z; Sociala Medier; Employer Branding; Arbetsgivarvarumärke; Kommunikation; Attrahera;

   Sammanfattning : Bakgrund: Sociala mediers inverkan på samhället har genererat fundering kring hur sociala medier används för att stärka arbetsgivarvarumärket. Det visas ständigt hur företag väljer att marknadsföra sig via sociala medier för att locka kandidater med vad de har att erbjuda. LÄS MER

7. 5. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER