Sökning: "enchantment"

Visar resultat 1 - 5 av 27 uppsatser innehållade ordet enchantment.

  1. 1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Brett Smith; [2023-07-03]
    Nyckelord :Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

    Sammanfattning : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. LÄS MER

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  4. 3. Naturalistisk paganism: En netnografisk studie av naturalistiskt pagana individers erfarenheter och förhållningssätt till religiös praktik

    Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Carolina Lindstedt; [2023-06-28]
    Nyckelord :naturalistisk paganism; religiös naturalism; netnografi; reclaiming enchantment; levd religion; nonreligion; Atheopaganism; Reddit;

    Sammanfattning : Abstract: Based on a netnographic study, focusing on the Reddit group SASSWitches, the experiences and approaches of naturalistic pagans towards religious practice are examined. Data collected from 100 discussion threads is analysed from a perspective of lived religion, emphasizing the categories of spiritual dimensions, embodiment, emotions, and materiality. LÄS MER

  5. 4. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olivia Hagman; Ellen Håkman; [2022-08-04]
    Nyckelord :Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

    Sammanfattning : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. LÄS MER

  7. 5. ”Ett kompakt litterärt mörker” : En kvalitativ innehållsanalys av det offentliga mottagandet av litteraturtypen feelbad

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Petra Stråle; [2022]
    Nyckelord :Feelbad; mottagande; litteraturbruk; litteratursociologi; biblioteks- och informationsvetenskap; dokumentinsamling;

    Sammanfattning : This study aims to look at the public reception of the literary form called feelbad. The empirical material is a selection of digital and printed documents and the method used is qualitative content analysis. Feelbad is a literary form which does not have a clear definition but is however used by both regular and professional readers. LÄS MER