Sökning: "encoding and decoding theory"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden encoding and decoding theory.

1. 1. Messages from the deep: A reception study of Denis Villeneuve's Dune

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Sarah R. Kern; [2024-02-06]
   Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

   Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER

3. 2. CANCEL CULTURE: Nutidens bästa vän eller värsta fiende?

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Tove Berggrund; Malin Fransson; Annie Hermansson; [2023-10-02]
   Nyckelord :Cancel culture; cancelling; influencer; profil; mottagare; sändare;

   Sammanfattning : Executive summary Digitisation has had tremendous effects on both individuals and society. The people who use social media and consume content on these platforms are exposed to both positive and negative side effects, but they also have the opportunity to influence what is actually published. LÄS MER

4. 3. Kriskommunikation ur ett barnrättsperspektiv : En kvalitativ studie utifrån webbplatsen Lilla Krisinfo

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Alicia Rosengren; Emilia Kindahl; [2023]
   Nyckelord :crisis communication; crisis information; children; children s rights; children s information needs; children s search for information; rhetoric; focus group interviews; kriskommunikation; krisinformation; barn; barns rättigheter; barns informationsbehov; barns informationssökning; retorik; fokusgruppsintervju;

   Sammanfattning : Denna studie har syftat till att nå ökad kunskap om hur myndigheter kan utveckla sin kriskommunikation med barn i åldern 12-13 år, utifrån ett barnrättsperspektiv. Webbplatsen Lilla Krisinfo har utgjort ett exempel för studien. LÄS MER

5. 4. "Frozen Tears" : A Study of Representaions of Masculinity in Three Egyptian Movies

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Nesma Hewidy; [2023]
   Nyckelord :masculinity; representation; Egyptian cinema; social role theory; patriarchal society;

   Sammanfattning : This thesis examines representations of masculinity in the following Egyptian movies: El Badla (2018), Welad Rizk 2 (2019) and Taymour w Shafika (2007). Each movie is from a different genre to further explore how this may influence the constructed representation of masculinity. The genres are comedy, action and romance. LÄS MER

7. 5. Störande. Är det en definition?

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Arvid Castor; Carl Norrman Humble; [2022-08-01]
   Nyckelord :YouTube; reklam; influencer marketing; annonser; attityd; unga; köpbenägenhet;

   Sammanfattning : The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards video-ads and influencer marketing, and how this may affect their YouTube consumption and/or their propensity to buy the advertised products or services. LÄS MER