Sökning: "encoding-decoding"

Visar resultat 1 - 5 av 109 uppsatser innehållade ordet encoding-decoding.

  1. 1. “De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jennifer Gunnarsson; Maja Pettersson; [2024-03-04]
    Nyckelord :Förort; media; medieskugga; ungdomar; stigma; identitet; mottagarperspektiv; receptionsanalys; encoding decoding; sociala medier;

    Sammanfattning : The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To address the study's objectives, three research questions have been formulated to gain a deeper understanding of the subject: 1. LÄS MER

  3. 2. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  4. 3. Messages from the deep: A reception study of Denis Villeneuve's Dune

    Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sarah R. Kern; [2024-02-06]
    Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER

  5. 4. CANCEL CULTURE: Nutidens bästa vän eller värsta fiende?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Tove Berggrund; Malin Fransson; Annie Hermansson; [2023-10-02]
    Nyckelord :Cancel culture; cancelling; influencer; profil; mottagare; sändare;

    Sammanfattning : Executive summary Digitisation has had tremendous effects on both individuals and society. The people who use social media and consume content on these platforms are exposed to both positive and negative side effects, but they also have the opportunity to influence what is actually published. LÄS MER

  7. 5. "Frozen Tears" : A Study of Representaions of Masculinity in Three Egyptian Movies

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nesma Hewidy; [2023]
    Nyckelord :masculinity; representation; Egyptian cinema; social role theory; patriarchal society;

    Sammanfattning : This thesis examines representations of masculinity in the following Egyptian movies: El Badla (2018), Welad Rizk 2 (2019) and Taymour w Shafika (2007). Each movie is from a different genre to further explore how this may influence the constructed representation of masculinity. The genres are comedy, action and romance. LÄS MER