Sökning: "endorsement"
Visar resultat 6 - 10 av 183 uppsatser innehållade ordet endorsement.
6. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER
7. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity? Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. LÄS MER
8. Proactive Decarbonization in Projects - At What Price? : A Qualitative Study of Life-cycle Cost Analysis and Shadow Pricing of Carbon as Decision-making Tools
Master-uppsats, KTH/Ledning och organisering i byggande och förvaltningSammanfattning : As we move towards a low-carbon economy, environmental sustainability drives corporate performance and strategy to a greater extent than a decade ago. Hence, there is a growing importance among actors with long-term ownership interests to recognize climate-related issues in investment decisions. LÄS MER
9. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. LÄS MER
10. Collaborative Governance in the Municipal Solid Waste Sector : Understanding the Collaboration Process in the Jakarta Collaboration Forum
Magister-uppsats, KTH/Urbana och regionala studierSammanfattning : Municipal solid waste (MSW) management is a global concern due to urban population growth, particularly in developing countries. Collaboration among stakeholders in the MSW sector is vital for addressing the challenges associated with MSW management. LÄS MER