Sökning: "engagement letters"

Hittade 2 uppsatser innehållade orden engagement letters.

1. 1. We adapt, therefore we are – Bachelor thesis on CEO-letters in sustainability reports

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Kajsa-Stina Persson; Nina Vikkula; [2014-07-03]
   Nyckelord :Sustainability; CSR; GRI; CEO-letter; Institutionalism; Legitimacy; Reputation Management and Sustainability report;

   Sammanfattning : Background: CEO-letters in sustainability reports have opened a relatively new channel for CEOs for communication of companies’ engagement in CSR. As this channel has become one of the main communications channels for CEOs to communicate CSR, it is relevant that the communication corresponds to stakeholder expectations and leads to legitimacy and a good reputation, and thereby contributes to easier resource acquisition and thereby company success. LÄS MER

3. 2. Analyzing the determinants of the UK consumer's engagement in Viral Marketing on Social Networking Sites : A university Student's perspective

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Ali Alkhateeb; Zahir Alli; Wissam Moussa; [2012]
   Nyckelord :Viral Marketing;

   Sammanfattning : Social media, especially the social networking sites (SNS) like Facebook.com, has experienced exponential growth all across the globe in the last decade. It is rapidly attracting the consumers and replacing the traditional media. LÄS MER