Sökning: "english in swedish advertising"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden english in swedish advertising.

  1. 1. Kärlek genom konsumtion : Lanseringen och legitimeringen av Alla Hjärtans dag i Sverige 1956–1971

    Kandidat-uppsats, Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Författare :Sofia Hållsten; [2023]
    Nyckelord :Valentine’s day; advertising history; Americanization; consumption; commercialism; Alla Hjärtans dag; reklamhistoria; NK; amerikanisering; konsumtion; kommersialism;

    Sammanfattning : The aim of this study is to examine how the holiday Valentine’s day was introduced in Sweden during the 1950’s. The essay reviews the topic from the field of economic history, with focus on advertising history in Sweden during the first half of the 20th century. LÄS MER

  3. 2. Svenska reklambyråers användande av upplevelsedesign

    Kandidat-uppsats, Högskolan Dalarna/Informatik

    Författare :Matilda Stafås; [2020]
    Nyckelord :advertisingagencies; experiencedesign; marketing; Marknadsföring; reklambyråer; upplevelsedesign;

    Sammanfattning : Upplevelsedesign kan ge positiva effekter, både rent ekonomiskt men också i hur något uppfattas. För att fler ska få möjlighet att använda sig av upplevelsedesign krävs det att kunskap finns om ämnet inom reklambyråbranschen. LÄS MER

  4. 3. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Jakob Holmberg; [2019]
    Nyckelord :advertising; language; English; Swedish; purchase intention; modernity;

    Sammanfattning : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. LÄS MER

  5. 4. Ett dubbelsidigt mynt – IKEA:s identitet internt och externt : en ideationell studie om IKEA:s betydelseskapande

    Kandidat-uppsats, Södertörns högskola/Svenska

    Författare :Emma Vågerö; [2019]
    Nyckelord :Linguistics; ideational metafunction; ideational analysis; systemic functional grammar; identity; IKEA; internal; external; vision; fundamental values; values; advertising; ideal reader; communication; Lingvistik; språkvetenskap; ideationell metafunktion; ideationell analys; systemisk-funktionell grammatik; identitet; IKEA; internt; externt; värdegrund; vision; reklam; modelläsaren; kommunikation;

    Sammanfattning : This study aims to examine how meaning and value is created in IKEA’s internal and external means of communication. I want to see if the values expressed in the internal and external communication tangent. I will additionally inspect how IKEA present themselves depending on whether the recipients are internal coworkers or external customers. LÄS MER

  7. 5. English Influence in Swedish Advertising: A Comparative Study of Recent English Loanwords and Swedish-English Code-Switching in the Printed and Online Versions of Five Magazines and Newspapers

    Kandidat-uppsats, Lunds universitet/Engelska

    Författare :Emily Hesselmark; [2018]
    Nyckelord :code-switching; loanwords; advertising; Languages and Literatures;

    Sammanfattning : This paper investigates to what extent Swedish-English code-switching and recent English loanwords occur in the printed and online versions of five newspapers and magazines. The newspapers and magazines that were included are Aftonbladet, Amelia, Elle, Café, and Helsingborgs Dagblad. LÄS MER