Sökning: "entry chinese"

Visar resultat 1 - 5 av 69 uppsatser innehållade orden entry chinese.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Yiyun Zhu; [2022]
    Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

  3. 2. Effect of Increasing Import Competition from China on Manufacturing Employment: Evidence from Nordic Countries

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Aida Ranjkeshan; [2022]
    Nyckelord :International Trade; Import Competition; Labor Markets; Employment; Manufacturing Sector; Nordic Countries; China; Business and Economics;

    Sammanfattning : Over the last decades, the adverse effects of increased international trade and the rapid rate of globalization have been widely discussed - with labor markets in focus. This study examines the effect of increasing imports from China on manufacturing employment in Nordic countries. LÄS MER

  4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  5. 4. Can exposure to import competition explain the growing share of votes for the Sweden Democrats?

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Ellen Olsson; Hedvig Astberg; [2020]
    Nyckelord :populism; the Sweden Democrats; import competition; trade exposure; China Shock; Business and Economics;

    Sammanfattning : Around the world the rise of populist and anti-globalization forces can be seen. In Sweden this movement is prevalent as well, as the populist party the Sweden Democrats is experiencing a substantial increase in support. The reason for this is a widely debated subject amongst scholars. LÄS MER

  7. 5. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Michael Wagner; [2020]
    Nyckelord :Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Sammanfattning : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. LÄS MER