Sökning: "entry mode export"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden entry mode export.

  1. 1. Soft Service Firms: A deep dive into foreign entry mode decisions

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Per Ågren; Carl Dalerstedt; [2020]
    Nyckelord :Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Sammanfattning : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. LÄS MER

  2. 2. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jude Nkeme Ngambong; [2017-09-05]
    Nyckelord :Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Sammanfattning : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. LÄS MER

  3. 3. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Nyckelord :Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Sammanfattning : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. LÄS MER

  4. 4. Svenska livsmedelsföretags val av etableringsstrategi : En studie om Abba Seafood och Oatly ABs etablering i Tyskland och Spanien

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Therese Edström; [2014]
    Nyckelord :Marknadsföring; Etableringsstrategi; Uppsalamodellen; Hollensen;

    Sammanfattning : Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. LÄS MER

  5. 5. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Tobias Pehrsson; [2014]
    Nyckelord :Entry mode; organizational capabilities; institutional theory; post-entry performance;

    Sammanfattning : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. LÄS MER