Sökning: "environmentally responsible fashion"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden environmentally responsible fashion.

1. 1. Spårbarhet inom modeindustrin : en kvantitativ studie om köpbeteende och attityd vid onlineköp av kläder

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Malin Prelog; Hilma Steén; Daniella Rybarczyk; [2023]
   Nyckelord :Traceability in the textile value chain; Transparency; Sustainability; Attitude; Buying behavior; Communication; E-commerce; Spårbarhet i den textila värdekedjan; Transparens; Hållbarhet; Attityd; Köpbeteende; Kommunikation; E-handel;

   Sammanfattning : Modeindustrin har länge fått utstå kritik för att vara en ohållbar bransch med bristande transparens och spårbarhet när det gäller hur och under vilka villkor klädesplaggen har tillverkats. Transparens och spårbarhet är två skilda begrepp, men båda är avgörande faktorer för att uppnå en mer hållbar, rättvis och ansvarsfull modeindustri. LÄS MER

3. 2. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amelia Grace Elburn; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. LÄS MER

4. 3. Hållbarhet - trendigt säljord eller viktigt budskap?

   Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Författare :Linus Johnsson; [2022]
   Nyckelord :Social media-marknadsföring; Instagram; hållbarhet; kommunikation; grönmålning; slow fashion;

   Sammanfattning : Using sustainability claims as a sales pitch is starting to be the new norm, even though some products aren’t even close to being environmentally friendly. Marketers are exploiting the consumers lack of knowledge in sustainability as a way to convince them that their products are a good choice, especially in the fashion industry. LÄS MER

5. 4. How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Minna Åberg; Filip Mattsson; [2020]
   Nyckelord :CSR; Digital Marketing; Web analytics; Fashion industry; Qualitative study;

   Sammanfattning : The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. LÄS MER

7. 5. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mimmy Ly; Sophie Vigren; [2020]
   Nyckelord :Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

   Sammanfattning : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. LÄS MER