Sökning: "erica smeds"
Hittade 1 uppsats innehållade orden erica smeds.
1. Om att kreativt charma B2B
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. LÄS MER
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