Sökning: "ericsson branding strategy"

Hittade 5 uppsatser innehållade orden ericsson branding strategy.

  1. 1. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Anna Riberth; Sofia Ericsson; [2012]
    Nyckelord :Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Sammanfattning : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. LÄS MER

  3. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    Master-uppsats, Avdelningen för ekonomi

    Författare :Jan Barrish; [2011]
    Nyckelord :Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Sammanfattning : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. LÄS MER

  4. 3. "Kom och hugg oss" : En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010

    Kandidat-uppsats, Institutionen för kommunikation, medier och it

    Författare :Jonathan Ulenius; [2011]
    Nyckelord :Crisis Communication; Benoit; Hooligans; Ice Hockey; Hearit; AIK; Firman Boys; Coombs; Apologia; Image; Brand; Kriskommunikation; Benoit; Huliganer; supporterkultur; Ishockey; Hearit; AIK; Firman Boys; Coombs; Elitserien; Apologia; Image; Brand; Varumärke.;

    Sammanfattning : In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. LÄS MER

  5. 4. Asian multinational Companies’ Co-Branding as Brand Strategies

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Yong Chul Choi; [2009]
    Nyckelord :co branding; brand strategy; Asian companies; co-branding;

    Sammanfattning : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. LÄS MER

  7. 5. Employer Branding : Ett gränsöverskridande varumärkesarbete

    Magister-uppsats, Ekonomiska institutionen

    Författare :Åsa Axelsson; Anna Granstig; [2004]
    Nyckelord :Business and economics; Employer Branding; Brand Management; Human Resources; varumärke; rekrytering; image och strategi; Brand; recruitment; Ekonomi;

    Sammanfattning : Bakgrund: Denna uppsats handlar om hur företag ska kunna attrahera framtida kompetens med en ny varumärkesstrategi. ”Employer Branding” är namnet på denna strategi och beskrivs av konsulter som ett medel för företag att via en genomtänkt varumärkesstrategi profilera företaget på kompetensmarknaden. LÄS MER