Sökning: "ethical cosmetics"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden ethical cosmetics.

  1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Margot Descouens; Valentine Gerbault; [2021]
    Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER

  3. 2. The Trade-off Between Efficiency and Ethicality: Do Cosmetics Consumers Really Care About Sustainability

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hermine Lilja; [2020]
    Nyckelord :Green cosmetics; Ethical consumerism; The green attitude-behavior gap; Efficiency in cosmetics;

    Sammanfattning : During the past centuries, environmental degradation and climate change have become two of the world's most pressing issues. In order to sustain the environment for future generations, conscious choices and ethical consumerism have emerged as an active area of practice and research. LÄS MER

  4. 3. Smink som ställningstagande. En uppsats om etisk konsumtion med exemplet The Body Shop

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sara Karlsson; Emma Mattsson Brochs; [2019-05-20]
    Nyckelord :kosmetika; The Body Shop; etisk konsumtion; val; identitet; cosmetics; ethical consumption; choice; identity;

    Sammanfattning : This essay set out to investigate how consuming cosmetics can become a statement of ethics, by using The Body Shop brand as an example. Being keen users and make-up artists ourselves we asked: How do our informants use and experience make-up? What pattern of cosmetics consumption can be seen among them and what are they influenced by? In what ways do social media affect their choice of cosmetics? Which ethical decisions are made and how well does their view of The Body Shop agree with the actual ethical profile of the company? Tools of investigation were in-depth interviews, a questionnaire given to 101 individuals and field studies in The Body Shop outlets. LÄS MER

  5. 4. Challenges related to Female Expatriation : The effect of organisational culture on the job satisfaction of female expatriates

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Charikleia Katsavria; Afra Ramazani; [2019]
    Nyckelord :Female expatriation; organisational culture; job satisfaction; glass-ceiling; clan culture; self-initiated expatriation;

    Sammanfattning : In today’s globalised business environment, females are underrepresented in expatriate positions. The lower numbers of females in international assignments results from the glass-ceiling that is established within the organisational culture of MNCs. LÄS MER

  7. 5. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Nyckelord :Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Sammanfattning : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. LÄS MER