Sökning: "ethical fashion myths"

Hittade 1 uppsats innehållade orden ethical fashion myths.

  1. 1. How Consumers Mobilize Ethical Myths to Animate Moral Identity: A study on consumers’ moral action within ethical fashion

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofi Björnberg; [2016-09-21]
    Nyckelord :moralistic play; ethical fashion myths; moral identity;

    Sammanfattning : This thesis aims to explore the ethical fashion gap between moral thought and moral action. By doing so, it illustrates how consumers mobilize ethical myths to animate their moral identity. Previous research has focused on both moral identity and ethical myths, however, it has not been explored how ethical myths actually animate moral identity. LÄS MER