Sökning: "euphemisms"

Visar resultat 1 - 5 av 14 uppsatser innehållade ordet euphemisms.

  1. 1. With great power comes great social responsibility

    Kandidat-uppsats,

    Författare :Eric Björklund; Johan Börjesson; [2022]
    Nyckelord :CSR; Trustworthiness; Trust; Transparency; Authenticity; Euphemisms; Social Media; CSR; Trovärdighet; Tillit; Transparens; Äkthet; Eufemismer; Sociala Medier;

    Sammanfattning : The overall vagueness of words and sentences can show differences in meaning and perceptions. Applying this to Corporate Social Responsibility (CSR) initiatives can end up being misleading, especially in an online setting such as social media, which has shown as a preferable medium for these kinds of messages. LÄS MER

  3. 2. He passed away watching people die on TV : A corpus study about euphemisms for to die, dying or dead in American English

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Hampus Kamph; [2021]
    Nyckelord :Taboo; Euphemisms; Death; Dead; Dying;

    Sammanfattning : The purpose of this study was to investigate the use and frequency of euphemisms for die, dying or dead in the American English-language using the Corpus of Contemporary American English. To fulfill the purpose, three research questions were answered. LÄS MER

  4. 3. „Ein Gefühl von Schutz und Frische“ : Eine kritische Diskursanalyse von deutschsprachiger Menstruationsproduktwerbung

    Kandidat-uppsats, Stockholms universitet/Tyska

    Författare :Tova Erbén; [2019]
    Nyckelord :critical discourse analysis; discourse-historical approach; DHA; gendered advertising; menstruation; menstrual products; Kritische Diskursanalyse; Diskurs-historischer Ansatz; DHA; genderisierte Werbung; Menstruation; Menstruationsprodukte;

    Sammanfattning : The advertisement of menstrual products has traditionally been characterised by shame, discretion and euphemisms (Block Coutts and Berg 1993; Waschek 1995, Simes and Berg 2001). In the past few years, the theme of menstruation appears increasingly in the public eye and prompts the question of whether those qualities are still the dominant descriptors for advertising menstrual products. LÄS MER

  5. 4. The Change and the Development of the Chinese Euphemisms : A Study Based on a Survey of the Use of Euphemisms byRespondents of Different Age Groups

    Kandidat-uppsats, Högskolan Dalarna/Kinesiska

    Författare :Xun Wang; [2017]
    Nyckelord :Chinese; broad euphemisms; narrow euphemisms; changes and development; pragmatic principles; sociolinguistics; 汉语，广义委婉语，狭义委婉语，时代变迁，语用原则，社会语言学;

    Sammanfattning : The Chinese euphemisms have aroused much interest of many researches due to its distinctive function and diversity. The choice and use of Chinese euphemisms are affected by many factors such as the Chinese traditional culture, social customs, people’s self-cultivation, the situation context and linguistic context of a conversation, etc. LÄS MER

  7. 5. Barnböcker om döden - Barnböcker om döden och deras koppling till forskning och teorier om barns sorg

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Malin Stohne; [2017]
    Nyckelord :children’s literature; death; child development; children’s grieving process; Social Sciences;

    Sammanfattning : This study investigates how children’s books in Sweden deal with the topic of death and how it relates to research and established theories on children’s development and their grieving process. Based on a qualitative text analysis of 20 books five themes were identified: “clarity and euphemisms of death”, “the afterlife”, “boys and girls different expressions of grief”, “funeral as an instruction or an exception” and “bandage for the wounds”. LÄS MER