Sökning: "evoked nostalgia"

Hittade 4 uppsatser innehållade orden evoked nostalgia.

1. 1. Pastoral Nostalgia and Digital Media: A Case Study Exploring Nostalgia Communication in Li Ziqi’s Online Short Videos

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Jinpei Deng; [2020]
   Nyckelord :Nostalgia; pastoral nostalgia; short videos; new media; Li Ziqi; communication; critical visual analysis; semiotics; remix; Sina Weibo; online videos; digital;

   Sammanfattning : The primary goal of this study is to observe how the meaning of nostalgia is negotiated and remediated in Li Ziqi’s short videos, and understand the construction and expression of pastoral images in the video, by examining its social modality of the audiencing site and the compositional and social modalities of the image site through a Critical Visual Approach(CVA). Except for CVA, Remix as a thinking tool helps to frame data selection, mixed methods and theories throughout. LÄS MER

3. 2. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jonathan Enochsson; Jakob Samuelsson; [2012]
   Nyckelord :Nostalgia; Authenticity; Generation Y;

   Sammanfattning : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. LÄS MER

4. 3. Media Representation of Climate Change in Uganda

   Master-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Alice Kiingi; [2012]
   Nyckelord :Global Journalism;

   Sammanfattning : The purpose of this study was to explore how the Ugandan newspapers, The New Vision and The Daily Monitor frame climate change to become a familiar concept or topic that can be well understood by the public. The term framing in this context does not refer to the ideology of the frame analysis theory but rather defined in simple terms to put a concept into words that convey meaning. LÄS MER

5. 4. Minnen i marknadsföring: Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karl Holm; [2008]
   Nyckelord :Nostalgia; marketing communication; critical periods; evoked nostalgia; communication effects;

   Sammanfattning : Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. LÄS MER