Sökning: "examensarbete industriell marknadsföring"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden examensarbete industriell marknadsföring.

  1. 1. The Challenges of a B2B Market Entry within the Automotive Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Zacharias Rudberg; Oscar Sandelin; [2019]
    Nyckelord :Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER

  3. 2. The Act of Giving & Receiving : A study of the social context in collaborations

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Laila Bill; Rozann Mohamed; [2019]
    Nyckelord :Open innovation; Challenges; Success factors; Networks; Behavioural roles;

    Sammanfattning : For the past decades, more and more organisations have started to recognise that they can apply open innovation (OI), the process in which an organisation shares knowledge, experiences and ideas with external parties. When applying OI, organisations can face problems in letting ideas flow throughout their complex networks and thus unconsciously restrict their innovation process. LÄS MER

  4. 3. Identifying Pitfalls in Machine Learning Implementation Projects : A Case Study of Four Technology-Intensive Organizations

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Elin Clemmedsson; [2018]
    Nyckelord :artificial intelligence; machine learning; pitfalls; implementation; project management; artificiell intelligens; AI; maskininlärning; fallgropar; implementation; projektledning;

    Sammanfattning : This thesis undertook the investigation of finding often occurring mistakes and problems that organizations face when conducting machine learning implementation projects. Machine learning is a technology with the strength of providing insights from large amounts of data. LÄS MER

  5. 4. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :PAWEL BONIECKI; [2016]
    Nyckelord :online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Sammanfattning : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. LÄS MER

  7. 5. Hur science parks och inkubatorer kan stötta kommersialiseringen av idéer sprungna från näringslivet: En studie av Science Park Jönköping samt några företag i regionen

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska högskolan

    Författare :Ellen Tjernberg; [2013]
    Nyckelord :;

    Sammanfattning : This master thesis has been written in collaboration with Science Park Jönköping and is based on a problem related to corporate innovation. Science Park Jönköping believes that there is an untapped potential in existing industry in the form of ideas that are never commercialized. LÄS MER