Sökning: "experience personalization"

Visar resultat 1 - 5 av 79 uppsatser innehållade orden experience personalization.

1. 1. Exploring the Integration of Artificial Intelligence Tools in English as a Foreign Language (EFL) Pedagogy. A Literature Review

   Uppsats för yrkesexamina på grundnivå, Göteborgs universitet / Lärarutbildningsnämnden

   Författare :Rasmus Andersson; Axel Ringhagen; Albin Tapper; [2024-01-18]
   Nyckelord :Teachers; implementing AI; EFL classroom;

   Sammanfattning : The introduction of artificial intelligence (AI) tools in schools has sparked a polarised debate about its negative impact on critical thinking, plagiarism, and problem-solving skills. Future educators will be affected by the tools, prompting this thesis to explore their potential benefits and challenges through a literature review. LÄS MER

3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

4. 3. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Sara Odzic; Damla Bozkurt Ates; [2023]
   Nyckelord :personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

   Sammanfattning : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. LÄS MER

5. 4. Navigating through Frustrations : A User-Centered Approach to Enhancing Airborne Early Warning and Control System Operator Experience

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Josef Jönsson; [2023]
   Nyckelord :Human-computer interaction; Military; User interface design; Usability; User-centered Design; Airborne Early Warning and Control System; User experience; Research-through-design; Defense industry; High-stakes environments;

   Sammanfattning : This master thesis focuses on enhancing the user interface experience for Airborne Early Warning and Control (AEW&C) system operators in a military context. Collaborating with Saab, a defense sector company, the study employs the research through design and a user-centered design approach to investigate user needs and how they interact with the interface. LÄS MER

7. 5. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Viberg; Louise Halldén; [2023]
   Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER