Sökning: "explorative analysis"

Visar resultat 16 - 20 av 521 uppsatser innehållade orden explorative analysis.

  1. 16. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Syeda Saana Hashmi; Fatima Khan; [2023]
    Nyckelord :Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Sammanfattning : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. LÄS MER

  3. 17. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

    Magister-uppsats, Jönköping University

    Författare :Kiran Raza; Sai Madhavi Palle; [2023]
    Nyckelord :Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

    Sammanfattning : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. LÄS MER

  4. 18. Sprida, Styra, Främja : Identifiering och analys av potentiella komplikationer för nedbrytning av social tillit i det svenska samhället

    Magister-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Elsa Holmberg; Cecilia Lehrman; [2023]
    Nyckelord :social trust; modern information technology; identity and polarizing forces; bounded rationality; trust game; gender differences; social tillit; modern informationsteknologi; identitet och polariserande drivkrafter; begränsad rationalitet; förtroendespel; könsskillnader;

    Sammanfattning : Social tillit är en central faktor i ett välfungerande samhälle och skapar förutsättningar för ekonomisktillväxt och sänkta transaktionskostnader. Att förstå vilka komponenter som kan bidra till nedbrytning avsocial tillit har därför stor betydelse för att kunna påverka samhällsutvecklingen. LÄS MER

  5. 19. Guardians of the Ecology : Navigating Challenges in Municipal Urban Planning in Stockholm County – Insights and Strategies from Ecologists

    Master-uppsats, KTH/Urbana och regionala studier

    Författare :Ebba Sidh; [2023]
    Nyckelord :municipal ecologists; value articulation; ventriloquism; municipal planning process;

    Sammanfattning : Urban planning plays an essential role in preparing cities to handle and counteract the climate changes – and connected consequences – of today and the future. Municipal ecologists are specialists in environmental protection and therefore carry a crucial role when developing contemporary and future cities. LÄS MER

  7. 20. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christiane Haase; Nils Heimes; [2023]
    Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER