Sökning: "export marketing strategies"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden export marketing strategies.

  1. 1. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?

    M1-uppsats, SLU/Dept. of Biosystems and Technology (from 130101)

    Författare :Oscar Hilmér; Cecilia Klasson; [2017]
    Nyckelord :svensk grisproduktion; välfärdskoncept; djurskyddslagen; svenskt kött; knorr; fixering; halm;

    Sammanfattning : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. LÄS MER

  3. 2. The export process in food processing SMEs : a case study of Swedish food export

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Catharina Eke-Göransson; Maria Lennartsson; [2015]
    Nyckelord :export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

    Sammanfattning : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. LÄS MER

  4. 3. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    Master-uppsats, SLU/Dept. of Economics

    Författare :André Nkili Fouda; [2015]
    Nyckelord :communications strategies; promotion; country of origin; South African wine;

    Sammanfattning : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. LÄS MER

  5. 4. Customer Service Quality in Ethiopian Electric Power Corporation (EEPCO) : Prepayment Customer Service

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Seyoum Akele; [2012]
    Nyckelord :Customer Service Quality; SERVQUAL; Prepayment; EEPCO; Relationship Marketing; Customer Behavior;

    Sammanfattning : Ethiopian Electric Power Corporation (EEPCO), state owned monopoly that generates, transmits, and distributes and sales electric power nationwide, has been undergoing various continued utility management practices. One of the major improvements, as part of the transformation, was the introduction of Prepayment (Metering) System, over that of the conventional metering service, which had been forcing the Corporation to follow lengthy service processes, in order to support the realization of its long term strategic vision of providing quality electric service and being competitive in an energy export. LÄS MER

  7. 5. Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Senada Kasnecovic; Nora Niagolova; [2011-02-14]
    Nyckelord :International Marketing; Market Entry; Marketing Mix; Australia; Success Factors; Adaptation; Standardization;

    Sammanfattning : Globalization has stimulated the free markets and has made possible for Swedish companies to expand internationally. Some markets have been deemed attractive and companies have chosen to enter them. The decisions concerning internationalization and marketing have determined the success of the companies on the new market. LÄS MER