Sökning: "external environment in marketing"

Visar resultat 16 - 20 av 56 uppsatser innehållade orden external environment in marketing.

  1. 16. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nathanael Muscat; Ivaylo Ivanov; [2016]
    Nyckelord :Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

    Sammanfattning : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. LÄS MER

  2. 17. Marknadsföring av Sjömansbiblioteket : En studie i kommunikationen mellan ett specialbibliotek och dess användare

    Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Tanja Johansson; [2015]
    Nyckelord :Sjömansbiblioteket; sjömansbibliotekarie; marknadsföring; marknadsföringsmixen; intern marknadsföring; SWOT; specialbibliotek; sjöfartslitteratur;

    Sammanfattning : The purpose of this Master's thesis is to examine how the Swedish Seamen's library, situated in Rosenhill Gothenburg, communicates with its users; i.e. the seamen. LÄS MER

  3. 18. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Sammanfattning : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER

  4. 19. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Nyckelord :branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Sammanfattning : Introduction Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER

  5. 20. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Sammanfattning : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER