Sökning: "external environment in marketing"

Visar resultat 21 - 25 av 56 uppsatser innehållade orden external environment in marketing.

  1. 21. Styrdokument för kontorsbyggnation ur ett ekologiskt hållbarhetsperspektiv : Aspekter och argument

    Kandidat-uppsats, Mittuniversitetet/Avdelningen för ekoteknik och hållbart byggande; Mittuniversitetet/Avdelningen för ekoteknik och hållbart byggande

    Författare :Jaqueline Ewertzh; Alicia Grönlund; [2014]
    Nyckelord :Sustainable development; Environmental certification; BREEAM; Construction industry s environmental impact; Guiding document; Hållbar utveckling; Miljöcertifiering; BREEAM; Byggbranschens miljöpåverkan; Styrdokument;

    Sammanfattning : The construction and real estate industry represents a significant part of Sweden's total impact on the environment and mainly affects the following national environmental objectives: reduced climate impact, a good built environment and a non-toxic environment. By establishing internal rules, companies within the industry can reduce their environmental impact. LÄS MER

  2. 22. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Göransson; Björn Sahlquist; [2013]
    Nyckelord :International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

    Sammanfattning : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. LÄS MER

  3. 23. Utmaningar vid implementering av intern marknadsföring i fastighetsmäklarföretags verksamhet

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Markus Bylund; Anna Isaksson; [2013]
    Nyckelord :;

    Sammanfattning : ABSTRACT Title: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, May Introduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. LÄS MER

  4. 24. Att skapa ett framgångsrikt idrottsevenemang : En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition.

    Kandidat-uppsats, Umeå universitet/Pedagogiska institutionen

    Författare :Anna Karlsson; [2013]
    Nyckelord :sports events; football tournament; success; competitive; SWOT analysis; marketing mix; idrottsevenemang; fotbollsturnering; framgångsrik; konkurrenskraftig; SWOT-analys; marknadsföringsmix;

    Sammanfattning : What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. LÄS MER

  5. 25. Investeringar i privat och kommunal verksamhet : En studie om faktorer som påverkar investeringar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Jesper Boberg; Elinor Ekelin; Carla Hansen; [2013]
    Nyckelord :Investment; investment process; classification; municipal; private; Investering; investeringsprocess; klassificering; kommunalt; privat;

    Sammanfattning : The decisions for investment are forward-looking and the base of a long-term strategy. The research within investment have focused on diverse formulas which are used in financial assessment, which also should be complemented with qualitative evaluation. Consequently, the focus should not only be on the execution of the formulas. LÄS MER