Sökning: "external environment in marketing"
Visar resultat 31 - 35 av 71 uppsatser innehållade orden external environment in marketing.
31. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. LÄS MER
32. Marknadsföring av Sjömansbiblioteket : En studie i kommunikationen mellan ett specialbibliotek och dess användare
Magister-uppsats, Akademin för bibliotek, information, pedagogik och ITSammanfattning : The purpose of this Master's thesis is to examine how the Swedish Seamen's library, situated in Rosenhill Gothenburg, communicates with its users; i.e. the seamen. LÄS MER
33. Internal branding : Within a Swedish non-profit organization
Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER
34. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Introduction Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER
35. Internal branding : Within a Swedish non-profit organization
Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER