Sökning: "external environment in marketing"

Visar resultat 41 - 45 av 71 uppsatser innehållade orden external environment in marketing.

1. 41. Success Drivers for Vertical Brand Extensions in the Luxury Sector

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Sebastian Huber; Sarah-Jane Schlegel; [2013]
   Nyckelord :vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

   Sammanfattning : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. LÄS MER

3. 42. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

   M1-uppsats, Akademin för innovation, design och teknik

   Författare :Susanna Stargård; Sara Hassan; [2013]
   Nyckelord :PSS; PSS development; performance measurements; success factors;

   Sammanfattning : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. LÄS MER

4. 43. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

   Master-uppsats, Ekonomihögskolan, ELNU

   Författare :Mahlet Taffese; Mohamed Ismail; [2012]
   Nyckelord :Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

   Sammanfattning : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. LÄS MER

5. 44. Marketing in e-Commerce through the Implementation of the Service Perspective : A Case Study of the Start-Up Firm - EarnBidWin.com

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Nima Beik; Kim Bergqvist; Jihane Karam; [2012]
   Nyckelord :e-Commerce; reverse auctions; marketing; service perspective;

   Sammanfattning : This Thesis will begin by highlighting the significance of social media networks and e-Commerce in today’s business environment. The purpose of this paper is to develop an external marketing strategy that can be employed by start-up firms operating in the e-Commerce of reverse auction sites. LÄS MER

7. 45. Att göra det oväntade - en utvärdering av marknadsföringskampanjen "Låna dig rik" på ett mindre folkbibliotek

   Kandidat-uppsats, Institutionen för kulturvetenskaper, KV

   Författare :Marie Johansson; [2011]
   Nyckelord :marketing; public library; marketing campaign; evaluation; Futurum.kom; Låna dig rik;

   Sammanfattning : Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. LÄS MER