Sökning: "face-to-face marknadsföring"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden face-to-face marknadsföring.

  1. 1. The Rise of Digital Nomads

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nora Broman; Ellen Iljans; [2023]
    Nyckelord :Digital nomads; Remote work; Trust in remote work; Leading digital nomads; Management controls in remote work;

    Sammanfattning : This thesis aims to explore the risk, opportunities and methods that managers identify as critical when considering managing digital nomads in corporate structures. In order to present an understanding of the role trust plays in a remote work structure. LÄS MER

  3. 2. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  4. 3. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
    Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

    Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER

  5. 4. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Kevin Nermark; [2023]
    Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

  7. 5. The impact of virtual meetings on the future of business travel

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sándor Havrilják; Jonathan Olsson; [2021]
    Nyckelord :Business travel; Virtual meetings; ICT; Grounded theory; COVID-19;

    Sammanfattning : COVID-19 has created a crisis which is still present in the travel industry and in particular in the business travel segment. The pandemic-induced migration of communication from face-to-face to digital formats has led many to question the necessity of business travel in relation to the functionality of virtual meetings. LÄS MER