Sökning: "facebook netnography"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden facebook netnography.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. “So many people in Uppsala use Facebook, and I also use it now.” : A qualitative study of female Ukrainian refugees’ media utilization, and social media as an asset for their integration in Uppsala.

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Charlotta Naesenius; [2023]
    Nyckelord :Ukrainian refugees; integration; media utilization; Uses and Gratification; social media;

    Sammanfattning : In our digital society, media platforms have become an essential tool for refugees as they flee their home and arrive in new countries. The ongoing war in Ukraine has forced millions of civilians to seek protection and to negotiate and rebuild their lives in unfamiliar cities. LÄS MER

  4. 3. Mobilising environmentalists : A qualitative study of Swedish environmental social movements online

    Master-uppsats, Södertörns högskola/Sociologi

    Författare :Shawn Hedbom; [2022]
    Nyckelord :sociologi; sociology; collective identity; online; micro blog; netnografi; netnography; etnografi; ethnography; kvalitativ; qualitative;

    Sammanfattning : Many studies on social movements aim to understand a moment on an international level. This paper aims to contribute to the understanding of the Swedish environmental movement and the collective identity that can be found in these movements. In an effort to do this, the study aimed to answer research questions. LÄS MER

  5. 4. Trådlös eller en tråd lös? : En netnografisk studie av en svensk anti-5G-grupp på Facebook

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Rongrong Luo; Beatrice Bredvik; [2022]
    Nyckelord :anti-5G; konspirationsteorier; netnografi; gemenskap online;

    Sammanfattning : Dissemination of disinformation is one of the biggest threats to modern society. Specifically, studies have shown that conspiracy theories endanger civil discourse and undermine trust towards information and social institutions. LÄS MER

  7. 5. Rest In Facebook : A Mixed Method Research on Digital Mourning Practices on Italian Facebook Public Pages Dedicated to Bereavement

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Aura Guerci; [2022]
    Nyckelord :Mourning; Facebook; Existentialism; Continuing Bonds; Italy; Public Pages; Death; Digital; Thanatechnology;

    Sammanfattning : This thesis aims to understand digital mourning practices on Italian Facebookpublic pages dedicated to bereavement, by studying how the users interact with eachother and the platform.Italian funerary rites are richly engraved in the culture, however, mourningpractices have been increasingly changing, especially in the last decade. LÄS MER