Sökning: "fahid shah"

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  1. 1. A study about Social Media Marketing for Local Grocery Stores : How Social media can be used to create a better customer relationship?

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Fahid Shah; Robert Sindakovski; [2017]
    Nyckelord :Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy;

    Sammanfattning : The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. LÄS MER