Sökning: "fairness revenue management"

Hittade 2 uppsatser innehållade orden fairness revenue management.

1. 1. Perceived fairness of airlines' revenue management from young adults perspective

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Erikas Kazlauskas; [2018]
   Nyckelord :revenue management; airlines; perceived fairness; pricing.; Social Sciences;

   Sammanfattning : Perceived fairness of airlines’ revenue management practices from young adults perspective The objective of this research paper is to familiarize the reader with airline revenue management (RM) practices and assess the perceived fairness. A mixed method approach was implemented, as both qualitative and quantitative methods were employed. LÄS MER

3. 2. Asperities of Revenue Management - The effects on price fairness perceptions.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Carl-Oskar Bergh; [2016]
   Nyckelord :Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

   Sammanfattning : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. LÄS MER