Sökning: "fake followers"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden fake followers.

  1. 1. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andy Garcia; Isra Hallak; [2023]
    Nyckelord :Purchase decision process; electronic word of mouth; social media; generation X; Köpbeslutprocessen; elektronisk word of mouth; sociala medier; generation X;

    Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER

  3. 2. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mattias Arusell; Magdalena Pettersson; [2022]
    Nyckelord :CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

    Sammanfattning : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. LÄS MER

  4. 3. Twitter bot detection & categorization - a comparative study of machine learning methods

    Magister-uppsats, Lunds universitet/Statistiska institutionen

    Författare :Jan Novotny; [2019]
    Nyckelord :twitter bots; multinomial classification; machine learning; Mathematics and Statistics;

    Sammanfattning : Automated Twitter accounts, or Twitter bots, have gained increased attention lately. In particular, a novel type of bot, so called social bots, are piquing peoples’ interest, as these bots have recently been involved in a number of political events. LÄS MER

  5. 4. Fake Friends with benefits : En kvalitativ studie av influencers och deras följare

    Kandidat-uppsats, Högskolan i Gävle/Media- och kommunikationsvetenskap

    Författare :Elina Nordström; Tilde Åkerström; [2019]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Teng-Jhong Yeh; [2019]
    Nyckelord :Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

    Sammanfattning : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. LÄS MER