Sökning: "false advertising"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden false advertising.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  3. 2. ”Jag brukar kalla det falsk varudeklaration” : En kvalitativ studie om att ha asiatiskt påbrå i Sverige

    Master-uppsats, Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Författare :Evelina Strand; [2022]
    Nyckelord :Asiat; asiater i Sverige; asiathet; asiatisk rasism; andrefiering; rasifiering; ras;

    Sammanfattning : This essay examines how asian- looking people in Sweden are being treated and if any patterns exist regarding experiences and events. Different perspectives will be illustrated with the help of a qualitative interview method. LÄS MER

  4. 3. GREEN SKEPTICISM : How green intentions can lead to brown choices

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Linnéa Lundin; [2021]
    Nyckelord :CSR; green advertising; green washing; scepticism; consumer behaviour;

    Sammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER

  5. 4. The Effects of Mass Culture on the Loman Family : The Frankfurt School Critical Theory Applied to Arthur Miller’s Death of a Salesman

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Henrik Levin; [2021]
    Nyckelord :Miller; Marx; alienation; Frankfurt School; critical theory; mass culture; conformity; consumerism; escapism; law of success;

    Sammanfattning : This essay discusses the effects of mass culture on the Loman family in Arthur Miller’s play, Death of a Salesman. The focus is to identify whether conformation to mass culture and alienation have caused the characters to be lonely and to give up what they enjoy and to fall in line with a system where individuality is replaced by totality. LÄS MER

  7. 5. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Leila Govers; André Simons; [2021]
    Nyckelord :Green Consumerism; Advertising; Skepticism; European Generation Y;

    Sammanfattning : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. LÄS MER