Sökning: "fandom"

Visar resultat 21 - 25 av 110 uppsatser innehållade ordet fandom.

1. 21. Construction of knowledge in online fandom spaces : Sexuality discourse in Taylor Swift fans' subreddits

   Magister-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Elin Forslund; [2023]
   Nyckelord :Knowledge construction; Fandom studies; LGBTQ studies; Taylor Swift; Reddit; Community; Parasocial relationships;

   Sammanfattning : This study explores how knowledge and reality is constructed within an online fandom’s communication, with a focus on LGBTQ+ discourse within Taylor Swift’s fans on Reddit. This is done through a qualitative digital ethnographic method and uses LGBTQ+ symbols and parasocial relationships as tools to analyse 75 posts and 850 comments total. LÄS MER

3. 22. 1:0 for the environment: Engaging football fans on tackling climate change

   Master-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Jennifer Amann; [2022-01-18]
   Nyckelord :mobilising climate action; collective action; public participation; social transformation; pro-environmental behaviour change; football fandom; non-league football; community;

   Sammanfattning : In general, the existence of anthropogenic climate change and the need for deeper societal transformations are widely accepted. Less agreement exists on how to best motivate the public to act in a way that allows for these transformations to happen. Currently, research stresses the potential of existing communities. LÄS MER

4. 23. “Kom här min tös, så kommer du förstå” - En kvalitativ undersökning om kvinnliga Malmö FF-supportrars interventioner i ett mansdominerat fält.

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Simon Nylander; [2022]
   Nyckelord :Fotbollssupportrar; Manlig hegemoni; Symboliskt kapital; Revolterande strategier; Mansdominerat fält.; Social Sciences;

   Sammanfattning : Both football and football fandom is historically male dominated. Female fans in football are a minority in all aspects of the sport and its surroundings. This study aims to analyze how female football fans cope in the heavily male dominated space of the football arena crowd. LÄS MER

5. 24. Fan Community Activities That May Destroy Value

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER

7. 25. Activism in MMORPGs: A case studyof the MapleStory player boycott

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Tanzila Hakeem; [2022]
   Nyckelord :Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Sammanfattning : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. LÄS MER