Sökning: "fashion blog"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden fashion blog.

1. 1. Let’s go to the frukost : – A case study of a teenage influencer’s use of English in a Swedish-language YouTube channel.

   Kandidat-uppsats, Karlstads universitet

   Författare :Veronica Gustafsson; [2020]
   Nyckelord :Code-switching; English; Swedish; adolescents;

   Sammanfattning : From the perspective of an English teacher, the way students communicate in English is a point of interest. For the last half a century, the English language has had and continues to have, a major influence on our language. For teenagers, code-switching (CS) between the languages, for specific words or phrases, has become natural and effortless. LÄS MER

3. 2. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Andrea Simunic; [2017]
   Nyckelord :fashion bloggers; personal style blog; self-identity; self-presentation;

   Sammanfattning : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. LÄS MER

4. 3. Vem säger vad? En kritisk diskursanalys av promotion i modebloggar

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sara Ljungdahl; Simon Arvidsson; [2017]
   Nyckelord :strategisk kommunikation; public relations; bloggar; influencers; kritisk diskursanalys; Social Sciences;

   Sammanfattning : An emerging tool within public relations is the use of bloggers as spokespersons because of their ability to act as influencers. This study investigates how fashion bloggers present products and services they receive from companies in their blogs. LÄS MER

5. 4. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

   Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
   Nyckelord :Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

   Sammanfattning : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. LÄS MER

7. 5. Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Camille PELAT; Madeleine CABOT; [2016]
   Nyckelord :branding; fashion; fashion brands; fashion blogs; bloggers; online communication; web 2.0; social media; word-of-mouth;

   Sammanfattning : Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. LÄS MER