Sökning: "fashion data"

Visar resultat 1 - 5 av 853 uppsatser innehållade orden fashion data.

  1. 1. Virtuell klädprovning via AR : En kvalitativ studie om hur virtuell klädprovning via Augmented Reality påverkar en konsuments köpbeslutsprocess

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Filippa Åkesson; Mariama Touray; [2024]
    Nyckelord :AR augmented reality ; virtual clothing fitting; purchase decision process; experience; needs; value creation; AR augmented reality ; virtuell klädprovning; köpbeslutsprocess; upplevelse; behov; värdeskapande;

    Sammanfattning : Digitaliseringen och dess teknologiska utveckling har gett upphov till nya digitala lösningar, däribland AR (Augmented Reality) är ett av de digitala verktyg som under de senaste åren fått en ökad uppmärksamhet bland både chefer och forskare. Augmented reality är ett virtuellt verktyg vars innehåll integreras i en användares uppfattning om den verkliga världen. LÄS MER

  3. 2. How macro factors influence decision-making in the fashion industry value chain

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Filippa Johnsson; Roos Kramer; [2023-07-19]
    Nyckelord :;

    Sammanfattning : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. LÄS MER

  4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  5. 4. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Felicia Marholeva; Marko Pusic; [2023]
    Nyckelord :Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

    Sammanfattning : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. LÄS MER

  7. 5. Dating of fashion plates (1820-1880) using transfer learning : Recognition of the year of origin of fashion plates

    Master-uppsats, Jönköping University/Jönköping AI Lab (JAIL)

    Författare :Magdalena Dobrzańska; [2023]
    Nyckelord :ai; fashion history;

    Sammanfattning : Fashion history is an integral subfield of history as a whole. Fashion plates provide important evidence of what fashion once looked like and as such are a valuable window into the lives of the people in ages past. LÄS MER