Sökning: "fashion discourse"
Visar resultat 1 - 5 av 111 uppsatser innehållade orden fashion discourse.
1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER
2. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER
3. Re-picturing Afro People and Bodies Beyond Institutional Practices : Uncovering Meaning in Visual Counter-Narratives
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The legacy of colonial representational logics and the increasing role of visual media cemented,on a wide scale, the image of Afro people in the visual now the discourse and underlyingassumptions of poverty, lack, need and helplessness. The thesis investigates the modes of visualcounter-narratives outside of International Development institutional practices. LÄS MER
4. Att hantera kriser på sociala medie r: Kriskommunikation och publikens reaktioner på TikTok - En fallstudie av Balenciagas krishantering
Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : This thesis centers around Balenciaga's controversy that spread in the fall of 2022. By examining statements published by Balenciaga and associated stakeholders, the study aims to review how the crisis was managed based on crisis management strategies. LÄS MER
5. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. LÄS MER
