Sökning: "fashion studies"

Visar resultat 1 - 5 av 429 uppsatser innehållade orden fashion studies.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. Rutor utan gränser : Att använda serier i bildundervisning

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Författare :Emmelie Berg; Sarah Schelin; [2024]
    Nyckelord :Art education; Comics; Education; Graphic novel; literacy; secondary school; visual arts; visual literacy; Bildämnet; Bildkunnighet; Bildpedagogik; Högstadiet; Literacy; Serieliteracy; Serier; Utbildning;

    Sammanfattning : This paper compiles research regarding comics utilised in the visual arts classroom. Our findings are based on numerous research projects demonstrating the positive impact of incorporating comics into the classroom while acknowledging some potential challenges. LÄS MER

  4. 3. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linn Karlsson; Elin Skarin; [2023-09-22]
    Nyckelord :Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Sammanfattning : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. LÄS MER

  5. 4. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

  7. 5. Mode på museum : En analys av tre svenska utställningars gestaltning och skildring av mode, kvinnor och stereotyper

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Julia Bengtsson; [2023]
    Nyckelord :Women; gender; fashion; museum; fashion exhibitions; stereotypes; Kvinnor; genus; mode; museum; modeutställningar; stereotyper;

    Sammanfattning : The following thesis aim is to examine and acknowledge a subject and material that has been overlooked in museological research. More specifically, the visual and material embodiment of fashion. LÄS MER