Sökning: "fashion studies"
Visar resultat 16 - 20 av 429 uppsatser innehållade orden fashion studies.
16. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. LÄS MER
17. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER
18. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER
19. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER
20. The wandering mind on music : A review on mind-wandering and music
Kandidat-uppsats, Högskolan i Skövde/Institutionen för biovetenskapSammanfattning : It is well known that music can influence our emotions. Research on mind-wandering has revealed that our emotional state can influence the valence of thought content and the prevalence of mind-wandering. Recent behavioural studies have suggested that music can modulate mind-wandering. LÄS MER