Sökning: "fashionists"

Hittade 2 uppsatser innehållade ordet fashionists.

1. 1. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media

   Magister-uppsats, Akademin för textil, teknik och ekonomi

   Författare :Maria Rojas Civic; [2015]
   Nyckelord :Social media; social network; brand community; engagement; fashionists;

   Sammanfattning : This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media. .. LÄS MER

3. 2. Slow Fashion and how it is beeing communicated-the role of storytelling in engaging consumers in slow fashion

   Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :JENNY ERIKSSON; NATALIE KARLSSON; [2014]
   Nyckelord :Ideology; Slow Fashion; Communication; Storytelling; Engagement; Meaning; Conscious Fashion Consumption;

   Sammanfattning : Background: The fashion industry today is one of constant and unceasing change. It is a segment of materialism, characterised by fast-paced and outsourced production, cost pressed profit structures, and never ending designs and trends. LÄS MER