Sökning: "fast fashion brands"

Visar resultat 16 - 20 av 73 uppsatser innehållade orden fast fashion brands.

  1. 16. It’s not easy being green : En kvalitativ studie om Na-Kd Circles CSR-Kommunikation

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Matilda Blanc; Amina Carlsson; [2022]
    Nyckelord :NA-KD; CSR; CSR-communication; Fast fashion; Trademark;

    Sammanfattning : Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven companies to take several aspects into account. Issues relating to climate, sustainability, social and financial issues are some of the meanings of social responsibility and to which companies are taking into account. LÄS MER

  3. 17. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Beatrice Andersson; Carolina Cramner; [2022]
    Nyckelord :Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

    Sammanfattning : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. LÄS MER

  4. 18. No cap: Striving for authenticity : LGBTQ images and Gen Z’s perception of fast fashion brand authenticity

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Maximilian Ignatzek; Matilda de Jong; [2022]
    Nyckelord :Brand authenticity; Brand Authenticity Construct; Fashion; Fast fashion; Advertising; Generation Z; Gen Z; LGBTQ; LGBTQ images; Perception; Perceptual process;

    Sammanfattning : Background: Brands have started paying attention to brand authenticity since consumer demand for authenticity is increasing. Especially Gen Z is constantly seeking for authentic, inclusive, and diverse brands as they are the first generation to choose brands based on authenticity. LÄS MER

  5. 19. The distribution of value-added in the fashion industry across countries: The case of the Swedish and Bangladesh ready-made garments sector

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Giulia Tegas; [2022]
    Nyckelord :Sustainable Development; sustainability accounting; international supply chain; value-added distribution; stakeholders; fast fashion; wealth; inequality;

    Sammanfattning : The thesis analyses the trend of value-added distribution over a span of 10 years, from 2011 to 2021, in the international supply chain of fast fashion products between manufacturers in Bangladesh and multinational fast fashion retailers in Sweden. Bangladesh has grown economically thanks to its ready-made garment sector and favorable policies for businesses and foreign investments. LÄS MER

  7. 20. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Nyckelord :Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Sammanfattning : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. LÄS MER