Sökning: "fast fashion brands"

Visar resultat 21 - 25 av 73 uppsatser innehållade orden fast fashion brands.

  1. 21. Is There a Relationship Between CSR and Financial Performance in the Fashion Industry? : A quantitative report on fashion corporations with headquarters in the European Union and the United States of America

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jonathan Pluntke; Jonsson Sofie; [2022]
    Nyckelord :CSR; regional context; fashion industry; ESG; stakeholder theory; legitimacy theory;

    Sammanfattning : This thesis sets out to examine whether there is a relationship between financial performance and CSR in fashion companies. Furthermore, there are significant regional differences in different markets; for instance, the European Union aims to counter the negative impact of fast fashion as part of a grander plan to become climate neutral by 2050. LÄS MER

  3. 22. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mohammad Mirzajee; Alen Rashid; [2021]
    Nyckelord :Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Sammanfattning : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. LÄS MER

  4. 23. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vladislav Galkin; Christopher Kewenter; [2021]
    Nyckelord :Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Sammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER

  5. 24. What led the apparel sector to become transparent? A deeper analysis of the determinants of Sustainability Reporting

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Marta Hergueta; [2021]
    Nyckelord :Sustainability Reporting; Apparel sector; Fast Fashion; Business and Economics;

    Sammanfattning : This study has three major purposes: (1) to investigate the determinants of sustainability reporting in the apparel sector (2) to fill up the theoretical gap in the literature and (3) to analyze cross-country differences. The data from this study was gathered through online semi-structured interviews. LÄS MER

  7. 25. Emotional Durability : Strategies and Future Integration – A Case Study

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Bjerregaard Jensen; [2021]
    Nyckelord :Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Sammanfattning : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. LÄS MER